I love discovering new makeup products; I’m always on the lookout for that next favourite to earn a spot in my makeup bag! To my delight, brands like e.l.f. constantly focus on innovation, offering us trendy, high-performing products at affordable prices! Let’s shine a spotlight on the new e.l.f. products for summer 2026!
Soft Glam cream blushes
The e.l.f. Soft Glam collection is a true must-have! The results are naturally flattering and flawless every time—a sure bet for an everyday look. I tested the new Soft Glam cream blushes, and I really love them!
These stick blushes are highly pigmented and wonderfully creamy; application is effortless and leaves no streaks. You can easily layer the product to dial up the colour intensity if desired. The effect is very natural, looking just like that post-workout glow. Available in 7 divine shades. I’m particularly fond of the “Plum Intended” shade!
Soft Glam cream bronzers
The same concept as the blushes, but in a bronzer version, to give your complexion a stunning, sun-kissed glow. Soft Glam Cream Bronzers pair perfectly with the blushes, completing your look by adding warmth and definition. The product melts effortlessly into the skin for a highly natural finish. A must-have!
Set it Bright correcting and brightening setting powder
A chic powder quartet offering a finish that is just matte enough, with a touch of subtle radiance. The four shades make the Set it Bright correcting and brightening setting powder incredibly versatile; wear them individually or blended together to achieve your desired colour-correcting effect. An everyday essential elevated by a touch of luxury that brings out your inner artist!
Power Grip rosé setting spray
A bi-phase finishing spray designed to extend makeup wear. What makes the Power Grip rosé setting spray special? It features ultra-fine pearlescent pink particles to illuminate the complexion, alongside rose water. The Power Grip line is already renowned for its long-lasting hold, but this new product adds a wonderfully ultra-glam, feminine touch!
Main Stain lip markers
A foolproof, long-lasting lip product that sculpts and colours the lips with buildable, long-wearing colour and a natural finish. The texture of the Main Stain lip markers is incredibly comfortable—it feels like wearing nothing at all.
The marker features a fine felt tip for defining the lip line and a wider side for filling in the rest of the lips. Staying power is quite good, though reapplication in the center of the mouth is needed after eating.
New Glow Reviver melting lip balms
An undisputed classic that we love so much, we collect them! I adored every colour (and scent!) of the Glow Reviver melting balms; each one is more beautiful than the last. New additions this summer include Blue Razz Slushie (pale blue), Pink Lemonade (pink with shimmer), and Island Colada (white with shimmer).
Thirst Burst plumptide lip treatments
A hybrid between the famous Glow Reviver melting balms and the hydrating Thirst Burst line. Thirst Burst plumptide lip treatments plump and hydrate using a 1% peptide complex and a blend of moisturizing butters. The plush, creamy texture creates a volumizing effect—much like a gloss—while providing long-lasting hydration.
The scents are just as delicious as those of the Glow Reviver balms.
Here is my makeup look wearing Soft Glam cream blush in Plum Intended, Soft Glam cream bronzer in Medium/Tan, Set it Bright setting powder in pink, Power Grip rosé setting spray, and Main Stain lip marker in Gone Garnet.
Which products have earned a spot in your beauty bag lately?
